Quick Answer
Indigo Lune is a real, operating UK jewelry brand — Indigo Lune Limited, a registered UK company (Companies House #11427612) selling waterproof, gold-plated jewelry since 2015 — and it carries a strong 4-out-of-5 rating across more than 1,290 Trustpilot reviews. The one honest trade-off worth knowing: its jewelry is built on a 316L stainless steel base plated with 18K gold, not a precious-metal base like sterling silver — a real and disclosed choice, not a red flag, but worth comparing before you buy. If you want that same gold-plated look over 925 sterling silver instead of steel, AJLuxe starts at $24.99.
How They Compare
| Indigo Lune | AJLuxe | |
|---|---|---|
| Company identity | UK-registered (Companies House #11427612), founded 2015 | US-based, one name since 2019 |
| Trust signals | ~4/5 across 1,290+ Trustpilot reviews | Public order history since 2019 |
| Metal base | 316L stainless steel plated with 18K gold (PVD/magnetron sputtering) | 925 sterling silver plated with 18K gold |
| Warranty | 2-year limited warranty against manufacturing defects | Straightforward US return policy |
Indigo Lune's stainless-steel base is a legitimate, disclosed engineering choice — it's part of why the brand markets strong tarnish resistance, and Trustpilot reviewers confirm that performance. But steel and sterling silver are different metals with different feel, weight, and resale character. AJLuxe uses the same 18K gold plating technique over 925 sterling silver instead, if a precious-metal base matters more to you than steel's extra durability.
Frequently Asked Questions
Is Indigo Lune a legitimate jewelry brand?
Yes — Indigo Lune Limited is a UK company registered with Companies House (#11427612), founded in 2015, headquartered in Solihull, West Midlands, with a roughly 4-out-of-5 rating across more than 1,290 Trustpilot reviews.
What metal is Indigo Lune jewelry made of?
A 316L stainless steel base plated with 18K gold using a PVD (physical vapor deposition) process called magnetron sputtering — not a precious-metal base like sterling silver or solid gold.
Is stainless steel jewelry worse than sterling silver?
Not worse — different. Stainless steel resists tarnish and scratching very well, but sterling silver is a precious metal with different weight, feel, and resale character. Which is "better" depends on what you're prioritizing.
Written by the AJLuxe Team. Last updated: September 2026. This guide is independent and not affiliated with, endorsed by, or sponsored by Indigo Lune. Material and pricing claims about Indigo Lune are sourced from the brand’s own site, Trustpilot, and the Better Business Bureau as of August 2026 -- see our full Indigo Lune review for sourcing detail.
All third-party trademarks, brand names and product names are the property of their respective owners. AJLuxe is not affiliated with, endorsed by, sponsored by, or otherwise connected to any third-party brand referenced in this article. Brand names are used solely for accurate comparative reference, and material descriptions reflect each brand's own published product specifications at the time of writing.
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