About AJLuxe
We make jewelry that means something — birthstone pieces, personalized necklaces, and crystal jewelry, all in 18K gold plated 925 sterling silver.
Our Story
AJLuxe was founded by Vaishakhi — a woman who spent years in the corporate world while quietly dreaming of building something of her own. During her pregnancy, she became drawn to birthstone jewelry and the idea that a single piece could carry real meaning for the person wearing it.
That connection — between a gemstone, a person, and an emotion — became the foundation of AJLuxe. She spent nights learning about gemstones, metal standards, and jewelry design. The first collection was birthstones, each piece crafted to reflect the energy and meaning of the wearer's birth month.
What started as a personal project became a brand that has served over 40,000 customers since 2019, across every channel we have sold on. Every piece we sell is still built around that same belief: luxury should be accessible, and jewelry should mean something.
Why 40,000+ Customers Choose Us
Better base metal. We use 925 sterling silver as the base for all gold plated pieces. Sterling silver holds plating longer and is genuinely hypoallergenic — unlike brass or zinc, which are cheaper but cause more reactions.
Thick 18K plating. Our gold plating uses 18K gold — a warmer, richer tone than 14K, and more durable than fashion jewelry gold coating. With basic care, it lasts 2–4 years of daily wear.
Gift-ready by default. Every order ships in our signature jewelry box — no extra charge. Most customers buy for someone else, and the presentation matters as much as the piece itself.
Free US shipping on everything. No minimums, no thresholds. Free shipping is part of every order.
What We Stand For
💎
Real Materials
925 sterling silver base on every piece. 18K gold plating over real silver — not brass, not zinc. We tell you exactly what you are buying.
❤️
Meaningful Design
Birthstones, initials, crystals — every piece we design carries intention. Jewelry that tells a story is jewelry people keep and wear.
🌸
Sensitive-Skin Safe
Sterling silver is hypoallergenic. Every piece we sell is safe for sensitive ears, wrists, and necks. No nickel, no verdigris.
Our Materials — What's in Every Piece
| Material |
What It Means |
Why We Use It |
| 925 Sterling Silver |
92.5% pure silver, 7.5% copper alloy |
Hypoallergenic base that holds plating longer than brass |
| 18K Gold Plating |
75% pure gold, electroplated over silver |
Richer color, longer-lasting than 14K fashion plating |
| Cubic Zirconia (CZ) |
Lab-created crystal with diamond-like clarity |
Brilliant sparkle at accessible price; conflict-free |
| Natural Gemstones |
Genuine birthstones and crystal stones |
Used in select collections for authentic color and meaning |
Shop AJLuxe Jewelry
Birthstone necklaces, initial pendants, crystal pieces, and gold jewelry — all made to wear every day and gift with confidence.
Buying from us for the first time? You can verify who we are, including our registered company details, address and exact materials.
Shop All Jewelry
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