5,800+ Reviews · 4.9 Stars · 30-Day Returns · Free US Shipping
Buy 2, Save 20% · Buy 3, Save 30%
The Journal

Lunar New Year Gift Jewelry: Why Red and Gold Lead the List

A Lunar New Year jewelry gift guide explaining the red and gold tradition, plus honest picks from a sterling silver and gold-plated catalog.

By AJLuxe Team 3 min read Updated Sep 24, 2026
Ruby pendant necklace styled as a Lunar New Year gift
What color jewelry do you give for Lunar New Year? Red and gold, red for luck and joy, gold for wealth and prosperity, is the established color combination for Lunar New Year gifts; a red gemstone piece is a direct, easy-to-shop way into that tradition.

The short answer

Red and gold jewelry, rings, bracelets, necklaces in either color, is the most iconic gift combination for Lunar New Year, red for luck and gold for wealth and prosperity, and a red gemstone piece is a direct, easy-to-shop way into that tradition.

Lunar New Year, also called Chinese New Year, has one of the clearest color rules of any gift-giving holiday: red and gold. Red symbolizes luck and joy while scaring away bad spirits, and gold represents wealth, purity, and prosperity, a combination major jewelers from Tiffany to Brilliant Earth build entire Lunar New Year gift collections around every year. A red gemstone piece is a direct, easy way to shop that tradition without needing to guess at symbolism.

Red envelopes and gold coins in warm festive light

Why red and gold, specifically

Gift type Color tradition Notes
Red gemstone piece (ruby, garnet) Red = luck, joy Direct, easy-to-shop match to the tradition
Gold-toned jewelry Gold = wealth, prosperity Works alone or alongside a red piece
Jade jewelry Traditional, less common in Western catalogs A deeper cultural reference, harder to source honestly outside jade specialists

Red symbolizes fire, joy, and good fortune while gold represents purity and wealth in Chinese culture, making red-and-gold the single most iconic color combination for Lunar New Year gifts, confirmed by dedicated collections from major jewelers every year.

Red stones as the most direct pick

Ruby, garnet, and other red gemstones are commonly recommended specifically for Lunar New Year gifting, since a red stone communicates the tradition clearly without relying on any additional symbol or motif.

Gold as the alternative or complement

A gold-toned piece works as well as, or alongside, a red stone; some gift-givers choose one, others build toward giving both across the holiday.

At a Glance

Gift type Color tradition Notes
Red gemstone piece (ruby, garnet) Red = luck, joy Direct, easy-to-shop match to the tradition
Gold-toned jewelry Gold = wealth, prosperity Works alone or alongside a red piece
Jade jewelry Traditional, less common in Western catalogs A deeper cultural reference, harder to source honestly outside jade specialists

Shop This Guide

This red ruby teardrop pendant is a direct match to the red-for-luck half of the Lunar New Year color tradition.

Shop the Ruby Pendant Necklace

Frequently Asked Questions

What color jewelry do you give for Lunar New Year?

Red and gold, the two most iconic Lunar New Year gift colors: red for luck and joy, gold for wealth and prosperity.

Is red-and-gold jewelry gifting well established for this holiday?

Yes, major jewelers including Tiffany & Co. and Brilliant Earth publish dedicated Lunar New Year gift collections built specifically around red and gold every year.

Do you have to pick between red and gold?

No, either works on its own, or the two can be given together or across the holiday period.

What's the most direct way to shop this tradition?

A red gemstone piece, like ruby or garnet, communicates the tradition clearly on its own, without needing an additional symbol or motif.

What are the etiquette rules for gift-giving in Chinese culture?

Red and gold are the safest colors, gifts are traditionally given and received with both hands, and clocks, sharp objects and items in sets of four are traditionally avoided as gifts.

All third-party trademarks, brand names and product names are the property of their respective owners. AJLuxe is not affiliated with, endorsed by, sponsored by, or otherwise connected to any third-party brand referenced in this article. Brand names are used solely for accurate comparative reference, and material descriptions reflect each brand's own published product specifications at the time of writing.

You Might Also Like

Continue reading

AJLuxe open heart necklaces in silver and gold with CZ accents on blush linen
The Journal

Chopard Happy Hearts Dupes: Honest Alternatives to the Moving-Diamond Heart

Sep 24, 2026
Small open outline gold heart necklace worn at the base of the neck, an Elsa Peretti Open Heart look-alike in gold-plated sterling silver
The Journal

Elsa Peretti Open Heart Dupe: The Closest Open Heart Necklace Look-Alikes

Sep 24, 2026
AJLuxe round brilliant CZ pendant necklace with a stone frame on grey stone
The Journal

Messika Dupe: Honest Alternatives to the Move Necklace and Its Moving Diamond

Sep 24, 2026
View all articles

Ruby Pendant Necklace for Women — Red Ruby Teardrop, 925 Sterling Silver

$45.99 $34.99

Full details