Quick Answer
Factory Price Jewelry is real, but the name changed: as of August 2026 it operates as Everful Wholesale, and the old domain carries a Scam Detector "Questionable" score and a BBB Scam Tracker complaint about quality mismatch and China-based returns despite a stated California address. Under its current name it rates "Excellent" on Trustpilot, so the honest read is mixed history, not fraud. If you'd rather skip untangling a name change and know exactly what metal you're buying before you order, AJLuxe discloses 925 sterling silver with 18K gold plating on every piece, at a fixed price, from $24.99.
How They Compare
| Factory Price Jewelry | AJLuxe | |
|---|---|---|
| Company identity | Rebranded (factorypricejewelry.com → Everful Wholesale, 2026) | One name, one site, unchanged since 2019 |
| Trust signals | Excellent under new name; "Questionable" score + BBB complaint under old name | Public order history, no name changes |
| Material disclosure | Varies by listing, wholesale catalog | 925 sterling silver + 18K gold plating on every piece, stated upfront |
| Pricing | Wholesale-style, varies by listing | Fixed, from $24.99 |
| Returns | Documented complaints about return shipping to China | US-based, straightforward return policy |
None of this means Factory Price Jewelry is a scam under its current Everful Wholesale name — the Trustpilot rating is genuinely strong. But if a name change and an unresolved older complaint is enough to make you want a simpler paper trail, AJLuxe has sold under one name since 2019, states its material on every listing, and ships from the US.
Frequently Asked Questions
Is Factory Price Jewelry the same company as Everful Wholesale?
Yes. Per Everful's own site, its "journey began in jewelry wholesale under the name Factory Price Jewelry" before it rebranded and expanded its catalog. The old domain now redirects to the new one.
Was the BBB complaint about the current Everful Wholesale name?
No — the complaint on record is tied to the old Factory Price Jewelry domain and hasn't been re-scored under the new name as of August 2026, which is exactly why the history is worth reading before you order.
What does AJLuxe disclose that a wholesale catalog usually doesn't?
Every AJLuxe piece states its base metal on the product page: 925 sterling silver with 18K gold plating, no exceptions and no per-listing variation.
Written by the AJLuxe Team. Last updated: September 2026. This guide is independent and not affiliated with, endorsed by, or sponsored by Factory Price Jewelry. Material and pricing claims about Factory Price Jewelry are sourced from the brand’s own site, Trustpilot, and the Better Business Bureau as of August 2026 -- see our full Factory Price Jewelry review for sourcing detail.
All third-party trademarks, brand names and product names are the property of their respective owners. AJLuxe is not affiliated with, endorsed by, sponsored by, or otherwise connected to any third-party brand referenced in this article. Brand names are used solely for accurate comparative reference, and material descriptions reflect each brand's own published product specifications at the time of writing.
You Might Also Like
The piece they're describing → Heart Initial Necklace for Women — 18K Gold Plated, Personalized Letter + Heart Pendant
Personalize Yours
