The Journal
The journal
are diamonds actually rare Are Diamonds Actually Rare? What the Industry's Own Numbers Say
We checked the regulation, the mining data, and De Beers' own 2025 financial results to find out whether 'diamonds are rare' is fact or a very old marketing ...
July 21, 2026
·
1 min read
Read article
The inner circle
Jewelry stories, styling tips, and exclusive offers.
No spam. Just beautiful things, delivered weekly.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":true,"supports_def_opts":false,"name":"shop_pay","wallet_params":{"shopId":78080835857,"merchantName":"AJLuxe","personalized":true}},{"supports_subs":true,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":78080835857,"countryCode":"US","merchantName":"AJLuxe","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":false,"requiresBillingAgreement":false,"merchantId":"W823GTW56UDL8","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=es_ES\u0026client-id=AbasDhzlU0HbpiStJiN1KRJ_cNJJ7xYBip7JJoMO0GQpLi8ePNgdbLXkC7_KMeyTg8tnAKW4WKrh9qmf\u0026merchant-id=W823GTW56UDL8\u0026intent=authorize"}}]" access-token="74add86ec89b4fb6161fd0df155ccf59" buyer-country="US" buyer-locale="es" buyer-currency="USD" shop-id="78080835857" cart-id="2fc0453f3914de0643b9d16abf1206d1" enabled-flags="["a1d1f9a1"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>
