The short answer
Red and gold jewelry, rings, bracelets, necklaces in either color, is the most iconic gift combination for Lunar New Year, red for luck and gold for wealth and prosperity, and a red gemstone piece is a direct, easy-to-shop way into that tradition.
Lunar New Year, also called Chinese New Year, has one of the clearest color rules of any gift-giving holiday: red and gold. Red symbolizes luck and joy while scaring away bad spirits, and gold represents wealth, purity, and prosperity, a combination major jewelers from Tiffany to Brilliant Earth build entire Lunar New Year gift collections around every year. A red gemstone piece is a direct, easy way to shop that tradition without needing to guess at symbolism.

Why red and gold, specifically
| Gift type | Color tradition | Notes |
|---|---|---|
| Red gemstone piece (ruby, garnet) | Red = luck, joy | Direct, easy-to-shop match to the tradition |
| Gold-toned jewelry | Gold = wealth, prosperity | Works alone or alongside a red piece |
| Jade jewelry | Traditional, less common in Western catalogs | A deeper cultural reference, harder to source honestly outside jade specialists |
Red symbolizes fire, joy, and good fortune while gold represents purity and wealth in Chinese culture, making red-and-gold the single most iconic color combination for Lunar New Year gifts, confirmed by dedicated collections from major jewelers every year.
Red stones as the most direct pick
Ruby, garnet, and other red gemstones are commonly recommended specifically for Lunar New Year gifting, since a red stone communicates the tradition clearly without relying on any additional symbol or motif.
Gold as the alternative or complement
A gold-toned piece works as well as, or alongside, a red stone; some gift-givers choose one, others build toward giving both across the holiday.
At a Glance
| Gift type | Color tradition | Notes |
|---|---|---|
| Red gemstone piece (ruby, garnet) | Red = luck, joy | Direct, easy-to-shop match to the tradition |
| Gold-toned jewelry | Gold = wealth, prosperity | Works alone or alongside a red piece |
| Jade jewelry | Traditional, less common in Western catalogs | A deeper cultural reference, harder to source honestly outside jade specialists |
Shop This Guide
This red ruby teardrop pendant is a direct match to the red-for-luck half of the Lunar New Year color tradition.
Shop the Ruby Pendant NecklaceMore gift-occasion guides
Frequently Asked Questions
What color jewelry do you give for Lunar New Year?
Red and gold, the two most iconic Lunar New Year gift colors: red for luck and joy, gold for wealth and prosperity.
Is red-and-gold jewelry gifting well established for this holiday?
Yes, major jewelers including Tiffany & Co. and Brilliant Earth publish dedicated Lunar New Year gift collections built specifically around red and gold every year.
Do you have to pick between red and gold?
No, either works on its own, or the two can be given together or across the holiday period.
What's the most direct way to shop this tradition?
A red gemstone piece, like ruby or garnet, communicates the tradition clearly on its own, without needing an additional symbol or motif.
What are the etiquette rules for gift-giving in Chinese culture?
Red and gold are the safest colors, gifts are traditionally given and received with both hands, and clocks, sharp objects and items in sets of four are traditionally avoided as gifts.
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